Coaching Team

Meet the coaches supporting innovative and entrepreneurial companies in Scotland

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Building a company is a steep learning curve for anyone. You will need to build a support network you can trust for advice, so that you can avoid as many pitfalls as possible along the way. That takes time. Inventive Step offers an experienced team of coaches who have all worked with entrepreneurial companies helping them grow safely and organically. To make the most of your business, get in touch with us and let us know where you need help.
Craig Eason

Craig is the founder of Startup4ten® and the Inventive Step® coaching network and has been an Insurance Broker for over 27 years.

Craig set up his own broking business, Insurance Management Group in 1995 and built the company into a quality commercial broker with a strong focus on young, start-up companies and innovating businesses.In 2013 he sold his company to Aston Scott a large independent broker seeking to expand in Scotland. 

Over the years Craig has worked with many young businesses and some very successful entrepreneurs, he has seen and experienced the balance needed between taking risk and avoiding risk to grow your business and be successful. This was his motivation for setting up Startup4ten® to support young companies by combining quality insurance solutions to protect their businesses with practical coaching advice.

Jackie Morgan

Development Assistant at the Glasgow branch of Aston Scott Ltd, Jackie has held senior financial and operational roles with the Clydesdale Bank and Insurance Management Group. As part of the Aston Scott commitment to the Inventive Step initiative, she provides operational support to Fiona, Craig and the panel of advisors.

Contact Jackie at jackiemorgan@astonscott.com
George Moug




George Moug is a qualified Chartered Accountant and has held Financial Director and Chief Executive positions within a variety of companies ranging from £10 million to £100 million turnover. He is now a full time business coach guiding companies and executives in all sizes of business. George’s experience and skills enable him to help companies across a wide range of issues including strategic planning, growth and profitability, business modelling and general management. George has also developed a web based training program for new start-up businesses and has been a mentor and advisor to many companies seeking to commercialise their intellectual assets.
                         Elaine Ferguson 


Elaine works with companies of all shapes and sizes either on specific project work or as part of a wider supporting and coaching role with businesses seeking to develop and implement their strategic plans. Her career has seen her take on a variety of leadership and financial roles including Start-up support, Corporate Restructuring, Public Sector Investment Portfolio Management, as well as Financial Director and Company Secretary roles in the Life Science sector. Elaine has successfully helped organisations raise funds, undertake trade sales and help with the subsequent integration into the parent operation. 

Liam McMonagle

Liam is a partner within law firm Thornton’s IP Technology and Media team, working from office locations in Dundee and Edinburgh. Liam’s practice covers all areas of UK and international intellectual property, as well as IT and commercial agreements including IP commercialisation, distribution and licensing, IT procurement and supply agreements, infringements and disputes, brand management, and media/entertainment and gambling. Liam has also worked extensively in the television and higher education sectors and is listed in Chambers Guide to the Legal profession as one of Scotland’s leading media lawyers. He is admitted as a solicitor in England and Wales and has practiced English law since 2001. 
Gordon Eadie   

Gordon is a Chartered Engineer and has held both senior technical and senior corporate management positions in several businesses within the UK and overseas. He was part of a joint Scottish Enterprise/Royal Society of Edinburgh working party in the mid 1990’s that reviewed the potential for the commercialisation of the science base in Scotland.    

Since then much of his working life has been spent in the world of start-ups and early-stage companies particularly where the business propositions have been rooted in innovative technologies; areas including software development, environmental protection and medical devices.    He has fulfilled a variety of roles including interim manager, non-executive director, adviser and mentor.

Graham Docherty

As a Chartered Accountant Graham has worked in the UK and overseas in a variety of industry sectors including Engineering, Property and Retail. For 25 years he successfully managed his multi-location sports retail company and property business until the retail business trade sale in 2014.

Graham continues to run the property business as well as provide financial consultancy and advice to several independent businesses and a leading rugby charity.

Duncan Tannahill

Duncan has a wealth of management, strategic and leadership experience across several industry sectors from fledgling technology start-ups to a £140m turnover motor industry business. As a past CEO of the Glasgow Chamber of Commerce he also has significant public sector experience and his contribution to the organisation and the wider business community was publicly recognised when he was awarded the Gold medal for Enterprise by Glasgow City Council in 2004.

Duncan is helping businesses deliver on their aspirations and a younger generation of entrepreneur to find their individual pathways to success and growth.   He will lead the Startup4ten® webinar programme which will start in the autumn of 2017 and continue into 2018.

Euan Bottomley

Euan is a director with Campbell Thomson Limited, Independent Financial Advisers. With over 30 years in the industry he carries a wealth of experience, advising both individuals and companies in strategic financial planning. Campbell Thomson’s enthusiastic approach to understanding and delivering advice has assisted many in achieving their financial aims and goals.

To access the support you need call 01786 448333

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